
London Marathon 2019:
New Balance x Virgin Money
The 2019 London Marathon was sponsored by New Balance and Virgin Money. Due to By Nevele's existing relationship with the New Balance brand, the studio was entrusted with art directing and designing the Marathon's social media activation through New Balance’s UK social channels.
Services:
Creative Direction & Art Direction
Graphic Design & Artworking
Design for Social Media Channels
Video Editing
Motion Design & Animation
Photo Retouching




![NB_Marathon_Photos_Portrait_1_V1_0004_New Balance - Tom Joy [ IMG_9665 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/11426af0-e814-4cc8-a972-f850ec93ed21/NB_Marathon_Photos_Portrait_1_V1_0004_New+Balance+-+Tom+Joy+%5B+IMG_9665+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0008_New Balance - Tom Joy [ IMG_9015 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/443de053-8482-4bee-8a78-49d644c48450/NB_Marathon_Photos_Portrait_1_V1_0008_New+Balance+-+Tom+Joy+%5B+IMG_9015+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0006_New Balance - Tom Joy [ IMG_9030 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/2a07d044-c7e7-43d1-8187-b562eaf51707/NB_Marathon_Photos_Portrait_1_V1_0006_New+Balance+-+Tom+Joy+%5B+IMG_9030+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0017_New Balance - Tom Joy [ IMG_0201 1 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/79c46e4c-bf04-44ce-9d44-361a335a6633/NB_Marathon_Photos_Portrait_1_V1_0017_New+Balance+-+Tom+Joy+%5B+IMG_0201+1+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0012_New Balance - Tom Joy [ IMG_0787 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/c4984389-72dc-45a0-a4eb-a7ff82f58999/NB_Marathon_Photos_Portrait_1_V1_0012_New+Balance+-+Tom+Joy+%5B+IMG_0787+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0010_New Balance - Tom Joy [ IMG_1022 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/e9638803-44c8-42ff-8ff1-419930a6f34f/NB_Marathon_Photos_Portrait_1_V1_0010_New+Balance+-+Tom+Joy+%5B+IMG_1022+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0007_New Balance - Tom Joy [ IMG_9021 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/39ee5bf1-7d04-4164-aac8-746be1cefed9/NB_Marathon_Photos_Portrait_1_V1_0007_New+Balance+-+Tom+Joy+%5B+IMG_9021+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0015_New Balance - Tom Joy [ IMG_0304 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/5f73e2c5-f68c-4ba2-ac75-afe9778c4243/NB_Marathon_Photos_Portrait_1_V1_0015_New+Balance+-+Tom+Joy+%5B+IMG_0304+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0005_New Balance - Tom Joy [ IMG_9650 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/a5331a95-c424-46a0-b1f7-10f6ac71c351/NB_Marathon_Photos_Portrait_1_V1_0005_New+Balance+-+Tom+Joy+%5B+IMG_9650+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0014_New Balance - Tom Joy [ IMG_0495 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/54c91180-c21e-4876-a099-4c1693ce02f7/NB_Marathon_Photos_Portrait_1_V1_0014_New+Balance+-+Tom+Joy+%5B+IMG_0495+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0009_New Balance - Tom Joy [ IMG_1057 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/858a69f3-84dd-4de8-a64f-2e222bd6c3a9/NB_Marathon_Photos_Portrait_1_V1_0009_New+Balance+-+Tom+Joy+%5B+IMG_1057+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0003_New Balance - Tom Joy [ IMG_9864 ]_2.jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/7a5fa513-6489-45ed-bb3e-be5537ee430e/NB_Marathon_Photos_Portrait_1_V1_0003_New+Balance+-+Tom+Joy+%5B+IMG_9864+%5D_2.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0016_New Balance - Tom Joy [ IMG_0241 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/ee64f9a5-fc3c-456e-b785-c045d310bd9a/NB_Marathon_Photos_Portrait_1_V1_0016_New+Balance+-+Tom+Joy+%5B+IMG_0241+%5D.jpg)
![NB_Marathon_Photos_Portrait_1_V1_0013_New Balance - Tom Joy [ IMG_0733 ].jpg](https://images.squarespace-cdn.com/content/v1/627d9ff631b2d31f900058d0/cb73b698-04e6-414c-bedf-de41b086440b/NB_Marathon_Photos_Portrait_1_V1_0013_New+Balance+-+Tom+Joy+%5B+IMG_0733+%5D.jpg)

Picture Perfect Retouching!
By Nevele was tasked with retouching and artworking the complete suite of images captured for the campaign.
The stunning photographs were taken by Tom Joy, and By Nevele also handled the colour grading for each image to ensure that the colours and tones aligned with New Balance’s photography style, accurately representing the product colours.













