Global Graduate Programme:
Allianz Global Investors
The Allianz Global Investors (Allianz GI) brand has traditionally been viewed as quite corporate, which hasn’t effectively attracted younger audiences. By Nevele was tasked with creating a digital campaign aimed at engaging their Millennial and Gen-Z target demographics.
To achieve this, By Nevele not only redesigned the visual aesthetic without disrupting the existing brand identity but also strategically adjusted the brand's tone to resonate with these tech-savvy graduates.
Services:
Creative & Art Direction
Creative Design (Website & Social Media)
Campaign Strategy & Creative
Graphic Design & Branding
Creative Copywriting
Motion Design & Animation
Iconic Posts
In addition to crafting more impactful headlines and copy for Allianz's annual ‘Active Is’ campaign, By Nevele proposed a bold idea: “Let’s speak their language. Let’s use emojis.”
Their social media posts and website were refreshed with vibrant colours, playful headlines, and emojis. The campaign garnered over 14 million impressions, resulting in 52,000 visits to the website.
