Good Karma:
Advertising Producers Association (APA)
The Advertising Producers Association (APA) has established a hub to connect the industry with a more diverse workforce, aiming to create opportunities for those currently underrepresented in production. By Nevele was engaged to design the new brand identity for the relaunch of this platform.
Services:
Creative Direction & Art Direction
Logo Design & Branding
Graphic & Motion Design
Look & Feel Documentation
Template Design
Clever Creative
What goes around comes back around, and this cyclical concept is represented through circular shapes, rotating words, and graphic elements that visualise Karma’s loop.
The identity also embodies a mystical and spiritual essence – a modernised talisman symbolising good luck. The logo conveys deep sentiment while maintaining a clean, bold, and professional aesthetic.
