Rooted In Joy:
Levi’s Haus London x Levi’s
To celebrate Black History Month in October 2021, By Nevele was invited by SXWKS (Six Weeks), a collective of esteemed Black creatives, to brand and design a concept store at Levi’s® Haus in London.
Titled #RootedInJoy, this month-long series of workshops and events took place at the Levi’s Haus store. By Nevele was responsible for branding the entire experience.
Services:
Creative Direction & Art Direction
Logo Design & Branding
Graphic Design & Artworking (Print & Digital)
Design for Social Media Channels
Template Design
Building the brand activation assets.
The brand assets were designed for use across various production formats throughout the duration of the experience. By Nevele ensured that the assets were user-friendly and tailored for social media platforms, digital and printed materials, video production, and merchandise. This asset bank included wordmarks, key visuals, photography, image frames, and logo lock-ups.
