Braave EU:
POCC x PVH
Braave EU is a diversity initiative by the global agency PVH, designed as part of their commitment to achieving meaningful racial justice.
Building Resources for African American Voices and Empowerment (BRAAVE) began as an internal network for PVH, which includes brands like Calvin Klein and Tommy Hilfiger, with the goal of expanding its influence globally within the fashion industry.
By Nevele, known for its unique perspective and cultural insights on the intersection of design and Black culture, was brought in to shape the brand world and develop the identity of this 'Braave' new initiative.
Services:
Creative & Art Direction
Branding Identity
Brand Guidelines Design
Logo Design
Creative Copywriting
Motion Design/Animation
A Braave Brand
Nevele was able to tap into their copywriting and strategy experience to steer the Braave EU brand in the right direction and offer PVH guidance in their approach to global change and Black justice.
