Gifted By Nature:
MamaSia
MamaSia is an organic skincare brand that specialises in natural beauty solutions and well-being products. After initially art directing and redesigning their distinctive ‘Afropolitan’ product packaging, By Nevele developed the brand campaign 'Gifted by Nature.' This campaign was designed to position MamaSia’s African-inspired brand within the Western market and beyond.
Services:
Creative Direction & Art Direction
Brand Consultancy
Logo Design & Branding
Graphic Design & Artworking (Print & Digital)
Retouching & Colour Grading
Creative Strategy & Copywriting
Packaging Design
Website Design (Visual)
The Best of Both
By Nevele’s pitch for MamaSia’s original brand identity aimed to blend the richness of both British and Ghanaian cultures – British heritage and West African identity.
The concept was straightforward: create a distinctive wordmark that could seamlessly integrate with a vibrant array of African print textiles.
