Phase 1: Crafting Your Title

1. Discovery (Research)

Our discovery process delves into the world of pop culture themes and design trends to ensure your project meets industry standards. This exploration helps us identify what captures audiences' attention and ignites our creativity, allowing us to craft something truly unique and engaging. Our goal is to create designs that feel fresh yet familiar, making your product relatable and impactful.

At By Nevele, we conduct thorough research to ensure your project stands out as original and connects with consumers on an emotional level. This approach guarantees that your title design resonates meaningfully, avoiding any hint of imitation.

2. Clearance & Compliance

We care about compliance! Understanding the ins and outs of font licensing is essential for our design process. We thoroughly investigate any specific requirements or preferences related to font usage, ensuring we select options that are both stylish and compliant, giving your title the perfect touch. While we take great care to ensure that all assets used in your title design are free of legal loopholes, we also encourage clients to conduct their own due diligence to avoid any complications.

If you have a legal or compliance department that specifies clearance, licensing budgets, or requirements for fonts and stock licenses, please let our team know. We’d be happy to collaborate with them to ensure that all compliance considerations are addressed from the very beginning.

3. Type Testing

We kick off our title design process by exploring typography and fonts. Whether it’s custom typefaces or licensed options, we delve into the world of lettering to discover the perfect style that reflects your projects’s personality. We begin by sourcing a diverse selection of fonts that can be used or modified for your title design, gathering a rich palette of options. Next, we type out your show title in various fonts, assessing the letterforms to see how each can inspire creativity within your title, ensuring we capture the right tone and style.

4. Initial Design Exploration

Next, we piece together our initial design ideas. This phase is all about creativity and brainstorming, where we allow our imaginations to roam free, setting the stage for innovative design concepts. Based on the insights gained from this type testing, we refine the designs further, enhancing the chosen typefaces to align with your vision and resonate with your audience. Through this meticulous process, we ensure that your title design stands out and captures the essence of your advert, film or TV show!

5. Design Development

From our initial explorations, we refine the ideas down to a select few standout designs. Here, we focus on honing the visuals to ensure they align with your brand vision while maintaining uniqueness and appeal.

6. First Look: Initial Title Selection

Its time to share a curated selection of Title concepts with you (approximately 4-6 designs). This collaborative phase is crucial; your feedback will guide us, and together, we’ll choose the design that fits your brand best! You'll probably love them all, but only one design will be selected for further development (unless agreed otherwise).

7. Confirming Font Licensing Information

As we finalise the design, we’ll confirm all font licensing details. Transparency is key, and we’ll clarify any terms associated with the fonts used. If commercial fonts are selected, you may need to purchase licenses to ensure everything is above board. All licensing documents and requirements will be provided with the final assets to ensure everything is properly documented by your legal and compliance departments.

8. Developing the Chosen Design

Once you’ve selected your favourite design, we’ll apply your feedback to refine and enhance it. This step in our process allows us to align the design with your vision, ensuring it captures the essence of your project while maintaining its aesthetic appeal.

9. Refining the Final Design

With your approval, we’ll specify colours and tighten the design, preparing it for its grand reveal. Our focus is on ensuring that the final product is visually striking and ready to make an impact, delivering a polished, professional-grade design.

10. Exporting the Desired Design

Finally, we’ll export the finished design in all agreed formats, including Adobe Illustrator (original design file), PDF (vector file), PNG or TIFF files. This ensures your Title design is ready for screen and digital use. If you require additional formats, please specify before the export process begins to avoid any additional administrative fees.

Phase 2: Animating your Title design

Once your title design is finalised, we can jump into the next phase: adding motion! At By Nevele, we believe animation breathes life into your title, transforming it from a static image into a dynamic visual that amplifies the sentiment behind your story. We carefully craft the rhythm and style of movement to ensure it complements your brand’s identity and captivates your audience.

We tailor the animation to enhance your title sequence and evoke an emotional response that resonates with your story’s theme. This process is all about infusing your title design with personality and energy, making it not just memorable but truly impactful. While your title design is already stunning, this phase enriches it further, creating an animated title that draws viewers in and leaves a lasting impression!

Take a look at our animation work via our Animated Artwork archive.